Applying: Develop practical research and analytical capabilities in the context

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Unit

Strategic Brand Management

Qualification

Qualifi Level 7 Diploma in Strategic Marketing

Status

ready

Lesson objective

By the end of this lesson, learners will be able to engage with 'Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships.' through the context of 'Strategic Brand Management', using clear academic reasoning and practical examples.

Related outcomes

Outcome 5

Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships.

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