Integrated Case Study for Consumer Behaviour and Market Communications

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Unit

Consumer Behaviour and Market Communications

Qualification

Qualifi Level 7 Diploma in Strategic Marketing

Status

ready

Lesson objective

By the end of this lesson, learners will be able to engage with 'Gain a sound and coherent foundation in strategic marketing, such that they will be able to define and execute practical strategic marketing interventions that exist in professional practice.' through the context of 'Consumer Behaviour and Market Communications', using clear academic reasoning and practical examples.

Related outcomes

Outcome 1

Gain a sound and coherent foundation in strategic marketing, such that they will be able to define and execute practical strategic marketing interventions that exist in professional practice.

Outcome 2

Apply analytical ability and problem-solving skills in the context of marketing management; Synthesise and critically evaluate theoretical frameworks of strategic marketing, consumer behaviour, brand managements, digital marketing, market research and design and innovation as applied to marketing.

Outcome 3

Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.

Outcome 4

Create frameworks for understanding and analysing strategic marketing processes in diverse organisational types, encountering different and changing marketing environments.

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